Birch & Goldberry, a small gifts & lifestyle product retailer, reached out to us to update the packaging for their line, with a long-term goal of “creating a more cohesive brand and aesthetic and increasing production on a larger scale.” Their identity needed a refinement, not an overhaul. They needed the tools to have their packaging reproduced in a simple, professional and quality manner to meet the demands of their ideal wholesalers. Additionally, it was necessary for them to become more efficient with their time—focusing on their products and less on producing packaging, which they had been doing by hand. Minimalism was an essential ingredient in this project—in design and materials. We used exceptional paper but balanced cost by keeping to two ink colors—gold and black.