CounterCurrent 14–18 Identity, Catalog, Signage and Website

I was hired under the creative direction of Consequence of Innovation to do the art direction and design for CounterCurrent, an annual festival of bold, experimental art in Houston. Using a vibrant, distinct palette with interchangeable colors and clean, classic typography, we designed an identity that could be updated on a yearly basis, thus standing the test of time. Each year we strive to develop a fresh visual take on the festival’s print and web collateral while working within the restraints of the original brand framework. From 2017–2018, we did an overall of the initial website, festival catalog, social medial tool kit and print materials that would continue to serve the festival for years to come in a flexible and efficient way.

Agency: Consequence of Innovation
Creative Direction: Aimee Heimbinder
Art Direction & Design: Carissa Hempton
Web Development: Yogi Liman

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