Everspring is a line of lawn and garden products whose reusable plant saucers and mats are made in Houston, and sold in nurseries and hardware stores in the USA and Canada. After 30+ years in the industry, the manufacturer behind this product line knew they needed to relaunch with a true customer-facing identity to expand beyond their commercial offerings. They had a unique and functional product, but to stay competitive, they needed to build brand recognition. We approached the identity intending to highlight the beauty of plant life and the long term effects of using their products. NUU developed a new name and brand identity, shot a series of photos to be used online and in print, and overhauled their catalog design and packaging.
Agency: NUU Group
Creative Direction: Jez Babarczy & Carissa Hempton
Design Direction: Carissa Hempton
Lead Strategy & Writing: Alex Anderson
Design: Carissa Hempton, Ceci Castellanos, Tres Garner, Jeanette Ramirez
Photography: Gabriel Gurrola
Photography Art Direction: Carissa Hempton, Tres Garner
Video & Animation: Ivan Cortez
Photography Production, Styling and Editing: Jennifer Bedoya